Graphic Design

I have worked on freelance graphic design projects for the past two years. My career focus is not in graphic design, but experience in graphic design helps my creative abilities in the world of UX.

I created a logo and brand identity guide for boba tea company Unicorn Bubblesusing Adobe Illustrator as part of an advanced graphic design course at UofM.

I also completed UX and graphic design for the website and phone app for Unicorn Bubbles.

The Hatcher library is a unique building that is central to the University of Michigan Campus. As the main graduate library, this building carries stacks of books from all over the world. My pictograms for this library reflect the books in the library with rectangular shapes which mimic the covers, spines and stacks of library books. I used curved lines to match the UofM serif font which is used in the library to emphasize the prestige of the university and the building itself.

I was commissioned to create logo and brand identity guide for multi-media tech building at the University of Michigan Digital Media Commons.

The logo design uses the Gestalt principle of similarity to spell the letters DMC while mimicking the shape of electrical prongs to symbolize the technological foundation of the Digital Media Commons. It also creates a robot to also emphasize the technology and AI components of the DMC. The logo is also known as the Little Dude which is a reference to the name of the building where DMC resides, The Duderstadt. The building is commonly known as The Dude.

GOALS OF EBTH AND AUDIENCE

Everything but the house (EBTH) is a mobile app that allows users to buy and sell secondhand items. Users can bid on furniture, clothes, and jewelry, as well as authenticate and sell personal belongings to EBTH. The app is primarily used for buying and selling home items.

The user group this app is likely targeting are adults looking to renovate or shop for their homes for cheaper prices than traditional home goods stores.

GENERAL PROBLEM

There is a lack of consistency in the visual design of EBTH. The app concept should reflect the visual appeal of the home items they are selling to encourage users to browse through the different pages.

There is no primary palette or consistent font used in the app. There are colors on each screen that do not show up again on other screens.

Additionally, there is often too much information on a single page creating unnecessary clutter. The overwhelming visuals and text creates a sense of confusion for the user.

Logo Design - Unicorn Bubbles

Hatcher Library Pictogram Set

Logo Design - Digital Media Commons

EBTH - Emotional Redesign

CURRENT DESIGN

EMOTIONAL RESPONSE REDESIGN

For this redesign, I am looking to invoke joy, interest, trust, admiration and delight.

In the existing design, clutter, color and font mismatching, and confusing icons prohibit the user from fully enjoying the shopping experience. I want to capture the joyful and exciting feeling of bidding and shopping for household goods by increasing consistency across the application. Because the application sells used goods, I want to invoke trust in the user while they are clicking through the different items. I aim to create interest by taking a more modern approach with the design (using neumorphism, white backgrounds, and other features) to contrast with the vintage goods that are being sold. Admiration and delight will come from the clean scrolling features that make the various goods more visible and visually appealing.

Graphic Design

I have worked on freelance graphic design projects for the past two years. My career focus is not in graphic design, but my experience in graphic design helps my creative abilities in the world of UX.

I created a logo and brand identity guide for boba tea company Unicorn Bubblesusing Adobe Illustrator as part of an advanced graphic design course at UofM.

I also completed UX and graphic design for the website and phone app for Unicorn Bubbles.

The Hatcher library is a unique building that is central to the University of Michigan Campus. As the main graduate library, this building carries stacks of books from all over the world. My pictograms for this library reflect the books in the library with rectangular shapes which mimic the covers, spines and stacks of library books. I used curved lines to match the UofM serif font which is used in the library to emphasize the prestige of the university and the building itself.

I was commissioned to create logo and brand identity guide for multi-media tech building at the University of Michigan Digital Media Commons.

The logo design uses the Gestalt principle of similarity to spell the letters DMC while mimicking the shape of electrical prongs to symbolize the technological foundation of the Digital Media Commons. It also creates a robot to also emphasize the technology and AI components of the DMC. The logo is also known as the Little Dude which is a reference to the name of the building where DMC resides, The Duderstadt. The building is commonly known as The Dude.

GOALS OF EBTH AND AUDIENCE

Everything but the house (EBTH) is a mobile app that allows users to buy and sell secondhand items. Users can bid on furniture, clothes, and jewelry, as well as authenticate and sell personal belongings to EBTH. The app is primarily used for buying and selling home items.

The user group this app is likely targeting are adults looking to renovate or shop for their homes for cheaper prices than traditional home goods stores.

GENERAL PROBLEM

There is a lack of consistency in the visual design of EBTH. The app concept should reflect the visual appeal of the home items they are selling to encourage users to browse through the different pages.

There is no primary palette or consistent font used in the app. There are colors on each screen that do not show up again on other screens.

Additionally, there is often too much information on a single page creating unnecessary clutter. The overwhelming visuals and text creates a sense of confusion for the user.

CURRENT DESIGN

EMOTIONAL RESPONSE REDESIGN

For this redesign, I am looking to invoke joy, interest, trust, admiration and delight.

In the existing design, clutter, color and font mismatching, and confusing icons prohibit the user from fully enjoying the shopping experience. I want to capture the joyful and exciting feeling of bidding and shopping for household goods by increasing consistency across the application. Because the application sells used goods, I want to invoke trust in the user while they are clicking through the different items. I aim to create interest by taking a more modern approach with the design (using neumorphism, white backgrounds, and other features) to contrast with the vintage goods that are being sold. Admiration and delight will come from the clean scrolling features that make the various goods more visible and visually appealing.

Designed and Developed by Hannah Simon 2021